Brand
Andrew Charles is a new rock 'n' roll inspired fashion collection for men and women, which launched in September 2011 only in Impulse departments of Macy's stores and macys.com.Born in New York City and built on rock 'n' roll, Andrew Charles takes classic style and gives it a spin to create looks that stand out whether you're onstage or in front of it.
The men's collection is inspired by Steven Tyler, and the women's collection is inspired by the bohemian styles of the 1970s.
Steven Tyler and his daughter, Chelsea, are featured in the Andrew Charles campaign and made a surprise appearance in the iconic windows of Macy's in New York City to launch the line in October 2011. Since then, they have hosted an Andrew Charles Fashion Show at Macy's in Sherman Oaks, CA, which featured a mix of Andrew Charles Spring / Summer 2012 pieces and stage gear pulled straight from Steven's wardrobe.
Andrew Charles is named after its Creative Director, Andy Hilfiger, a lifelong musician who has been fusing music and fashion throughout his career.
