SNOOP DOGG / SNL / 1994.
His early work included Pete Townshend and The Who. In 1994, Snoop Dogg wore a Tommy rugby on Saturday Night Live, showing how quickly an artist could move a fashion brand into popular culture.
ANDY HILFIGER.
THE HILFIGER WHO STAYED IN MUSIC.
MUSICIAN / FASHION EXECUTIVE / FOUNDER
1961 - NOW.
From a bass at nine to Andrew Charles in New York.
ELMIRA
Born Andrew Charles Hilfiger in Elmira, one of nine children. Music filled the house.
THE X BROTHERS
After a decade in bands, Andy formed the X Brothers with Joe Bouchard of Blue Öyster Cult.
TOMMY JEANS
As VP of PR, Andy worked with artists across rock, hip-hop and pop.
ANDREW CHARLES
Andy launched the label at Macy's with Steven and Chelsea Tyler.
NEW YORK
Andy and Kim returned Andrew Charles to New York with men's and women's collections.
1992-2001
TOMMY JEANS / 1992-2001.
Andy joined Tommy’s company in the early 1990s. From 1992 to 2001, he served as VP of PR for Tommy Jeans, working directly with artists across rock, hip-hop and pop.
1996
AALIYAH / 1996
In 1996, Aaliyah appeared in a Tommy Jeans campaign that brought music and American sportswear into the same frame.
1999
BRITNEY SPEARS / 1999
Britney Spears joined the Tommy Jeans campaigns in 1999. During the same period, Andy worked on projects involving the Rolling Stones, Grand Puba, Puffy, Lil’ Kim, Mick Jagger and Sting.
After Tommy, Andy became president of Sweetface Fashion with Jennifer Lopez, working across the J.Lo line and Glow by J.Lo.
He later co-founded Star Branding, working with Nicki Minaj and Adam Levine, and opened RIFF at 313 Bowery in the former CBGB gallery. RIFF became a base for music, brand work and the launch of Andrew Charles.
They are timeless pieces, and we just update them.
2011
ANDREW CHARLES.
Andy’s first and middle names became the label in 2011.
The original Andrew Charles line launched at Macy’s in 2011 with Steven and Chelsea Tyler under the invitation ‘Dare to Be Seen’: stars, leather and denim built for the stage.
2011 / FOUNDER ARCHIVE
ANDY + STEVEN TYLER.
With a signed guitar during the original Andrew Charles launch year.
In his own words
UPDATED CLASSICS
Andy explains how leopard, leather and denim carry references to Iggy Pop, Rod Stewart, Keith Richards and other musicians.
“They are timeless pieces. We just update them.”
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We are not chasing trends. We are doing what we feel is authentic in rock and roll. When I see our leopard motorcycle jacket, it reminds me of Iggy Pop and the Stooges. Our leopard blazers remind me of Rod Stewart and the Faces, Keith Richards, Steven Tyler, or Sly and the Family Stone. They are timeless pieces, and we just update them. This motorcycle jacket, we can do this in satin. We can do this in print. We can do this in canvas. It is like a guitar body. The Gibson Les Paul came out 50 years ago, and you can get one in silver and green and sparkles. They just keep updating it. So it is updated classics with a rock and roll twist.
NEW YORK / 2025-NOW.
Andy and Kim lead Andrew Charles in New York.
In September 2025, Andy and Kim Hilfiger returned Andrew Charles to New York at The Cutting Room with a live presentation of men’s and women’s collections.
The link to artists remains visible: Machine Gun Kelly has worn Andrew Charles onstage.
Today the collection centers on star denim, leather, leopard and American workwear, designed in New York for men and women.
PRESS / INTERVIEWS
For interviews, approved imagery, fact-checking and appearances, start here.
30-SECOND BIO
Andy Hilfiger got his first bass at nine and spent his teens rehearsing below People’s Place, Tommy Hilfiger’s first store in Elmira. He went on to play in the X Brothers and work across Tommy Jeans, Sweetface and RIFF at 313 Bowery, connecting artists with American sportswear. In 2011 he launched Andrew Charles, named for his first and middle names. Andy and Kim Hilfiger returned the label to New York in 2025.
Interview topics
- How did Andy’s early years in bands shape his approach to fashion?
- What role did Andy play in Tommy Jeans’ relationships with artists in the 1990s?
- Why did Andy name the label Andrew Charles?
ANDREW CHARLES / NEW YORK.
The label carries forward the music, materials and people that shaped Andy’s career.
